Phrases with «halo product»

A "halo product" refers to a high-quality or popular item made by a company that boosts the overall perception and reputation of the brand. It's like a shining light or a crown jewel that positively influences how people view the other products or services provided by that company. Full definition

Sentences with «halo product»

  • SRT, which was once an abbreviation for Chrysler's in - house Street & Racing Technology division, is now a brand in itself, and the Viper makes a perfect halo product for that brand. (automobilemag.com)
  • In fact, a portion of all purchases of HALO products is used for this purpose. (modernnursery.com)
  • Can't afford it now or in the future but what a great halo product which goes to show that the frequently derided FCA can produce the goods, irrespective of brand. (autocar.co.uk)
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