A "halo vehicle" is a car or product that a company makes to show off and create a good image for the rest of their products. It's like a shiny and impressive example that helps make everything else look better. Full definition
Such halo vehicles are great examples of brand expression, but they're often priced out of the reach of average buyers. (autonationdrive.com)
Despite costing over $ 500 million dollars to get it into production, VW Group CEO Martin Winterkorn favors putting the Audi Quattro Concept into limited production, as a sort of halo vehicle for the brand. (autoguide.com)
Your card deck is your army in Blitz as you build collections of powerful Halo vehicles and troops and command those units in fast - action battles. (rectifygaming.com)