The rise of smartphones and then tablets ate into the traditional handheld console market, and the online gaming explosion drew more and more gamers to Sony and Microsoft platforms. (theguardian.com)
Where Nintendo have always been market leaders is in the handheld console market. (wccftech.com)
In a console market that is absolutely dominated by the likes of Sony, Microsoft, and to an extent Nintendo (which still dominates the handheld console market with its Nintendo 3DS), it would be unwise for the company to attempt to rebrand itself as a console maker. (techtimes.com)