Oreo also put future flavor choices in the hands of fans: Using the hashtags #MyOreoCreation and #Contest, cookie connoisseurs can submit their own combinations through Twitter and Instagram in a contest that runs through July 14. (fortune.com)
They're wresting comfort out of the hands of their fans, taking their security blanket and promising to come back with an even nicer quilt later. (sbnation.com)
it is must so everything is in the hands of fans not on the board members. (justarsenal.com)