The word "hoi" is a term used to get someone's attention or highlight something. It's like saying "hey" or "listen up" in a casual way. Full definition
Resting on a tranquil one - kilometer stretch of the pristine China Beach, near the ancient trading port of Hoi An in Vietnam, is a luxury resort and residential enclave known as The Nam Hai. (vietvaluetravel.com)
The New York Times has called him «a chatty and approachable ambassador of fashion who has aggressively thrust himself in front of hoi polloi using Twitter, blogs, v - logs and — most visibly — television.» (businessoffashion.com)
Located in Hoi An Ancient Town, Miss Ly Café is just around the corner of the Fujian Assembly Hall. (vietnam-guide.com)