"Hype" is a word used to describe excessive excitement or promotion about something or someone. It typically refers to over exaggeration or strong enthusiasm created by media, advertisement, or people talking about it. Full definition
While Steam gets a lot of hype for discounted prices, you don't actually have to spend any money to enjoy some of the best games the service has to offer. (kotaku.com)
They sold over $ 500 million dollars worth of hype for a $ 60 demo. (n4g.com)
In recent years, there has been a lot of hype surrounding cryptocurrencies and blockchain applications for business. (due.com)