The phrase "hype factor" refers to the level of excitement or buzz surrounding something, such as a product, event, or trend. It indicates how much people are talking about it and how much anticipation or enthusiasm it is generating. Full definition
The big hyping factors behind these two devices are the Surround Sound speakers, which gives you the best sound experience ever found on a tablet. (goodereader.com)
One of the big hyping factors behind its platform is its proprietary «Guided View» technology. (goodereader.com)
The one really good hyping factor for the Book Place is that it uniquely brings to life children's books. (goodereader.com)