That's also where you'll find options to use a custom icon pack as well as change the home screen grid size, which I find to be extremely helpful. (9to5google.com)
I agree about the icon, but you might want to try a custom launcher that lets you use icon packs for individual apps. (android.gadgethacks.com)
It also has a few additional customization features like icon pack support, variable icon and grid sizes, adaptive icons, and more. (androidauthority.com)