The whole idea behind writing a cover letter is to make sure that it touches the employer where it matters the most. (coverlettersandresume.com)
The main idea behind writing this letter is to grab the attention of the reader and persuade him to read your resume and call you for an interview. (bestsampleresume.com)
All of these modes are really just the same modes with different titles and different types of idea behind them. (darkstation.com)