They learned what their ideal price point would have to be to dent a market which already had plenty of mobile EKG alternatives. (inc.com)
Twenty bucks is the ideal price point for a shower gift — neither chintzy nor extravagant. (slate.com)
However much we may dislike marketing our books, we need to decide where they should be, what the ideal price point is, and many more variables which could see a few more copies downloaded. (indiesunlimited.com)