He even manages to look like a sort of Identikit British archetype, resembling, in different images he presents of himself, Margaret Thatcher, Alice in Wonderland and Richard III. (highbeam.com)
But there's more of a design statement here than many tablets in identikit black plastic casings. (t3.com)
They're not identikit copies of some other manufacturer's kit, instead offering something different. (trustedreviews.com)