They were just as likely to identify themselves by personal tastes in fashion and music, for example, as by traditional identity markers such as race and ethnicity. (edutopia.org)
A name is your brand's most important identity marker. (inc.com)
Not only can this common language become a vehicle for mutual understanding, it can bring balance back to the imbalance that focusing on any single identity marker like prosperity will invariably produce. (firstthings.com)