Demonstrated ability to gain immediate credibility at all levels both inside and outside the organization and develop lasting, productive and collaborative relationships (businessoffashion.com)
Lisa Shepherd, CEO of Toronto marketing firm The Mezzanine Group, says that when a spokesperson — or, even better, a founder — can share personal experiences with the product that's on offer, it creates immediate credibility. (canadianbusiness.com)
This will give your business immediate credibility, and the franchisor may provide you with additional resources and good leads for your first clients. (business-opportunities.biz)