In the U.S., Google has an e-reader partner, the unpopular iriver Story HD. (gigaom.com)
A few years ago, a failed startup, Papataka, tried to create an e-book market in Indonesia, while also selling a version of iriver e-book reader. (matthewhanzel.com)
On iriver hd at least you can set zoom level and flip the pages without re-setting zoom level for every page. (blog.the-ebook-reader.com)