Employers and recruiters are very busy people and expect to read a certain amount of content depending on the type of job they are hiring for. (thecareerexperts.com)
As a hiring manager, this really appealed to me — he had a neat narrative that made me believe that he'd excel at the sales job I was hiring for. (idealistcareers.org)
Your cover letter is your chance to tell an employer how those features will translate to benefits FOR THE EMPLOYER in the specific job they are hiring for. (patraframe.com)