A "key motivator" refers to something that greatly drives or inspires a person to take action or achieve a goal. It is a significant factor that pushes someone to do their best or keep going. Full definition
These two key motivators for individuals can be met by different areas of law — for example, if you work in commercial or corporate law, you will often be expected to work with big clients on big deals, meaning the financial payoff will be greater. (thelawyerportal.com)
LightSail's educators have also built several key motivators into the app! (lightsailed.com)
The company has identified key motivators and aspirations of younger travelers to create nine itineraries that capture the essence of what they want to see, feel, taste and immerse themselves in while traveling the world. (ubyuniworld.com)