The phrase "kind of campaign" is an idiomatic expression that refers to a particular type or style of political, social, or marketing campaign. Full definition
As mentioned before it is important to understand the strengths and weaknesses of billboard marketing before determining what kind of campaign you want to pursue. (smallbusinessesdoitbetter.com)
I promise you, this will be a very different kind of campaign. (medium.com)
We also don't know what kind of campaign the film will get. (awardscircuit.com)