It also can be an excellent new source of a different kind of lead generation, because folks will be reaching out to you, not the other way around. (techhelpline.com)
This may vary slightly for every segment you cater to, but it's important to understand these distinctions to capture the right kind of leads. (cintell.net)
The typical example is a signup form, or some other kind of lead capture like a form that is filled out so the user can download a report or access a webinar. (mattermark.com)