Some 46 % of library card holders said they prefer to purchase print books they want to read and 45 % said they preferred to borrow print books. (libraries.pewinternet.org)
Each will also give away a book bag filled with goodies to one new library card holder. (buffalolib.org)
So, for example, if you are trying to increase library card holder rates, you don't want to send direct mail to people in your community who already have library cards. (ideas.demco.com)