It seems the story may be a small component when compared to the overall life of the game. (playiplay.com)
The IGDA advocates safe and legal business practices to ensure the quality of life of game developers around the world as a core organizational mission. (thatvideogameblog.com)
Even if we only took Minecraft, LittleBIGPlanet, and Blizzard's «Craft games as evidence, there is clear proof that developers can vastly extend the shelf life of their games by giving gamers the tools they need to create custom content. (gamesetwatch.com)