The phrase "local advertisers" refers to businesses or individuals who promote their products or services within a specific community or geographical area. Full definition
The company also added a daily deals component in 2010, but most of its revenue still comes from local advertisers. (mashable.com)
But it took the company several months to get rolling and line up venues and local advertisers in that market. (entrepreneur.com)
Local Internet advertising has been slow to take off because local advertisers generally had a decent amount of success using the same old avenues. (petbusiness.com)