When a publisher offers direct special sales at deep below - cost discount, it damages the publisher's historic partnership with local booksellers. (newatlanticbooks.site-ym.com)
While it's tempting to contact booksellers via email, in - person visits can be more effective and help local booksellers put a face to your name. (selfpublishingrelief.com)
Go out and meet local booksellers and persuade them to stock your book. (bizfluent.com)