The phrase "local focus" means paying attention or giving priority to things that are happening within a specific area or community close to where you are. Full definition
We are driven by the purpose to solve global problems with local focus, and we are always looking to collaborate with people who are passionate about empowering entrepreneurs. (paytabs.com)
More local focus in regional newspapers equals an even more targeted audience for local political advertising plus more opportunities to get earned media — free coverage for events or initiatives. (epolitics.com)
But each individual city will have its own local focus or flavor. (reclaimourschools.org)