Well, that maxim's playing out in the blogosphere, where a recent PR gaffe by mega law firm Baker & McKenzie is attracting lots of negative publicity for the firm. (legalblogwatch.typepad.com)
In addition to having the stigma of being called a «marijuana stock,» Insys has brought a lot of negative publicity on itself over its marketing practices for Subsys, its under - the - tongue spray that's used to treat cancer pain. (fool.com)
Some of those «success stories» involved making new governmental regulations, but others worked by just generating a lot of negative publicity for their targets. (politics.stackexchange.com)