If you create the right kind of content, it can have the seemingly magic effect of going viral — passing from person to person at an increasing rate. (buildbookbuzz.com)
So I would put the focus back on magic by creating a special edition of each of the books that teaches kids how to perform magic effects. (inc.com)
The game also contains some great special effects that are used in both lighting and in - game magic effects. (impulsegamer.com)