Most businesses these days send out a welcome message to new mailing list subscribers and it's a great way to set out what new customers can expect from your business. (smallbusinessesdoitbetter.com)
All I know is that having a free first in series works, as does having free and exclusive content for mailing list subscribers. (deanwesleysmith.com)
If you're getting even a handful more mailing list subscribers you're moving in the right direction. (creativindie.com)