We found product market fit by starting with an article and an ebook instead of doing a print book out of the gates. (99u.adobe.com)
Even sales - oriented entrepreneurs fall victim to failing to make sure that there is a good market fit for their product, which gets to my second consideration. (smallbusinessesdoitbetter.com)
How do the various markets fit together, telling us us a broader story than any single piece? (alephblog.com)