In his letter, Bruce Dinham does economics a disservice when extolling the definability and measurability of science while alleging the... (newscientist.com)
The fact that social media marketing offers greater measurability doesn't mean it's easy to define its ROI, says Shopify's social media lead (canadianbusiness.com)
B2B Data Management: Marketers» Top Goals and Challenges New research from Openprise and Ascend2 shows that 72 % of B2B marketers surveyed consider improving ROI measurability to be the most important part of a data management strategy, followed by 65 % who said improving data quality was the most important part. (toprankblog.com)