Hugh, The Global Microbrand idea is what keeps me going. (gapingvoid.com)
Like the three steps very much, especially the initial one of building your own microbrand with a blog. (productivitybits.com)
I also think that although it is somewhat different, the theory does have a lot of similarity to some of the ideas in Hugh McLeod's Global Microbrand concept. (peat.me.uk)