"Midday hours" refers to the period of time around noon, typically from about 12:00 PM to 2:00 PM, when the sun is at its highest point in the sky. Full definition
It is recommended that pet owners use one tablespoon of lotion or cream for each body area treated and should be reapplied every four to six hours during midday hours when the sun rays are strongest. (petsmagazine.com.sg)
Stay out of the sun during peak midday hours. (health.com)
All of this solar has led to what CAISO calls the «duck curve» — a deep dip in demand during solar - saturated midday hours, followed by a steep ramp as solar fades away. (greentechmedia.com)