That said, a few players have sought ways to combat these issues, primarily by partnership with providers focused on supporting mobile environments. (bluehillresearch.com)
Chief Strategy Officer Imran Khan said, «I think as our business is becoming more and more programmatic, our sales force is becoming consultant [s] to our clients, and I think that is very important because I think we have still a lot of work to do to educate the market and really teach the market how to create vertical video ad unit [s] that really, really works in mobile environment.» (fool.com)
«Keep in mind that QNX (the OS on which PlayBook runs) wasn't originally designed for mobile environments but rather for devices like network equipment and automobiles where battery life isn't as much a constraint.» (cnet.com)