In term of unlocks, players will have access to a character model viewer, different rendering modes, weapons and perks like infinite ammo and no gravity. (gearnuke.com)
Bonus Content: Model Viewer with animations, Photo Mode, Concept Art, Scrap Book, Developer Interview and Cheats. (blog.us.playstation.com)
It starts with a product tentatively called Article that Ali and Carpenter describe as a 3D model viewer for browsers. (theverge.com)