The phrase "money shot" is often used in the entertainment industry to describe a visually impressive or important scene, typically in movies or photographs, that grabs people's attention and is considered valuable or significant. Full definition
I get to pay for things I want and in a format I'm cool with and they get what's basically a constant stream of money shooting out of my wallet. (4thletter.net)
It was the sure money shot for whatever trailer the ESPN film crew will create to market whatever it was we witnessed on Friday night. (sbnation.com)
And then there's the real money shot of the teaser — the Millennium Falcon swooping through the sky, accompanied by John Williams» iconic theme music. (cinemanerdz.com)