They can earn more money per sale while serving their readers with a lower cost product. (goodereader.com)
So, while you may be getting more money per sale, you are actually losing money in the long run because you are losing readers. (madgeniusclub.com)
If you target customers who value your product the most and charge a high price, you'll be making more money per sale but limit the size of your market. (entrepreneur.com)