The project was suggested by Lyn Sheppard, head of postgraduate studies at MSEC, who has contacts at Unilever. (sciencemag.org)
If the target movement starts around the 30 - 40 msec point (i.e. the body is moving THROUGH that starting point at the time of significant contraction), the body is already training to contract forcefully at that given point in the movement. (completehumanperformance.com)
Then half their time is spent in one of the university's departments working on technical aspects of the project, and the other half with MSEC building the business.» (sciencemag.org)