Given that publishers are also less willing to do much promotion for little - known authors, writers have very little to gain from the traditional approach to book publication. (gigaverse.com)
You want to take the lead and do as much promotion as you can to get people to your signing. (authorpublishingservices.com)
I'm still not clear what impact, if any, reviewer rating has on how much promotion the author gets. (madgeniusclub.com)