So as directors of the company limited by guarantee and trustees of the academy trust, the obligations to protect the assets, property and good name of the charity rest with the school's governing body. (educationbusinessuk.net)
Danone is also trying to link itself to the good names of charities and to government initiatives. (babymilkaction.org)
Another tactic: Check the charity's Web site domain through the WHOIS function at Network Solutions to find out who registered it and whether the name on the registration matches the name of the charity. (entrepreneur.com)