Company name included in name of event as primary sponsor («ABC Company's Raining Cats and Dogs Pet Festival») (friendsofbcas.org)
As a part of the agreement, the official name of the event will remain the «New Orleans Jazz & Heritage Festival presented by Shell». (shell.us)
naming of event, creative brief, PR strategy, invitation for Sundance Film Festival for new conference targeting socially responsible media (mavensandmoguls.com)