«Sodium laureth sulfate (SLES) is safe, produces nice lather, rinses readily and has no odor.» (petbusiness.com)
I was able to work up a nice lather without much work (or knowledge). (amazon.com)
The ability to build up to a nice lather is one of the most important factors when it comes to soaps and creams and TOBS has this trait in spades. (primandprep.com)