How To Optimize a Web Page in 7 Easy Steps — Search Engine Guide has a nice roundup of the basics for quick optimization of a web page. (searchmarketingstandard.com)
16 Commonly Asked (and Answered) PPC Questions — PPC Hero has a nice roundup of frequently asked questions about pay - per - click marketing that should interest all levels of paid search pundits. (searchmarketingstandard.com)