The new agreement will enable Thai Airways to engage with football fans at home and abroad by developing a strong association with some of the biggest events in the football calendar and thus continue its growth in profile in this major niche marketplace. (breakingtravelnews.com)
Niche marketplaces are already following Uber's model. (entrepreneur.com)
Niche marketplaces could argue that they provide a better customer experience using simplified, tailored service options. (entrepreneur.com)