But it targets certain niche things, and some of them do sell really very well. (thecreativepenn.com)
When I first started making games, it was hard to be «heard» because people didn't really care about indie games, it was a totally niche thing. (thatvideogameblog.com)
Wacom digitisers were once terribly niche things in tablets, reserved for ultra-geeks and artists, but thankfully they're becoming far more common. (trustedreviews.com)