There are oils in it (oat kernel oil and avocado oil among others) that help soothe the skin. (pumpsandiron.com)
Better Than Oatmeal Boohoo Shampoo includes a blend of oat kernel extract and calendula for soothing dry, flaky skin; it features the new signature fragrance Brown Sugar. (petbusiness.com)
It uses zinc oxide, beeswax, cornstarch, lanolin, and oat kernel extract to soothe rashes very quickly. (thespruce.com)