This is an example of the «blue ocean strategy,» a marketing idea that's based on finding large areas of a market that you can own without having to fight competitors. (video-games-galore.com)
Defining the key differentiators [9:08] How are new businesses using Blue Ocean Strategy [11:01] Creating slack to allow small and medium businesses to grow [12:06] How social media is expanding the opportunity to stand apart as a small / medium business [15:19] How to make your product or service worthy of a 5 star rating [18:02] Does a business need to hire new talent to implement new strategies? (tonyrobbins.com)
«This book had an immense impact on me as I was developing the Runway of Dreams Foundation,» says Scheier of Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. (inc.com)