He purchased used restaurant equipment and began selling pizzas out of the back of the bar. (entrepreneur.com)
If you cant get the ball out of the back in a forward deployed formation... you will struggle and invite pressure and it will look exactly the way it did. (sbnation.com)
There is a lot of back of the envelope devil in the detail in my view, which is why cutting out normal scrutiny is poor. (nextleft.org)