You just make a commercial with beautiful waterfall imagery, or a funny Old Spice guy bit, or whatever, and then you show a picture of the soap. (bookpage.com)
You can even wash, dry and reuse old spice jars making it even more economical! (mybakingaddiction.com)
He's attractive, physically fit, and talks about how you could be just like him if you use Old Spice. (blog.hubspot.com)