I also tend to watch a lot of opening titles sequences and commercials to keep up with the latest audio - visual techniques and reader / viewer trends. (lachesispublishing.com)
Obviously, projections for the movie's success are cautious at best, and it is not worth the expense of opening the title in a larger global market. (parentpreviews.com)
When opening a title you're taken to the beginning of the book or to the last page read for books you've already started. (dearauthor.com)