"Ordinary prudence" refers to the basic level of common sense, caution, and carefulness that a reasonable person would use in their everyday decisions and actions. It means taking reasonable steps to avoid unnecessary risks or harm. Full definition
Under the «prudent man» rule, a trustee must use the same degree of care and skill that a person of ordinary prudence would exercise in dealing with his or her own property. (aaii.com)
George Wil l is endorsing and so trying to mainstream a new book convincingly making the case case that a Democratic president and Congress prodded the basically unaccountable Fannie Mae (dominated by Democrats and basically a huge Democratic interest group) to abandon ordinary prudence or good.... (firstthings.com)
All of the areas of the credit market where ordinary prudence was being ignored, and in the short run, leverage was increasing, because is paid to do so in a rising market. (alephblog.com)