But like so many other advertising mediums at an attorney's disposal (see also: Billboards and bus stop benches) advertising in the phone book is an antiquated approach that doesn't reflect the reality of smartphones and other connected devices. (lawyermarketing.com)
I'm new to BP but can already tell just from Analytics that I'm wasting money on AdWords, FB, LinkedIn, etc. bc BP is driving qualified leads to my site / company instead of tire kickers on other advertising mediums. (biggerpockets.com)
The main strength of billboard advertising is its cost per impression or CPM in comparison to other advertising mediums. (smallbusinessesdoitbetter.com)