The dramatic color helps provide differentiation from other alcoholic beverages at the point of sale and provides merchandising appeal to its target consumers, the millennials, who are looking for a new experience. (dupont.com)
The plants used to make wine and other alcoholic drinks contain estrogen - like chemicals, which act just like estrogen does in the body. (tctmed.com)
First and foremost is the taste — as vodka is not aged like other alcoholic beverages, people drinking it straight commonly experience a burning sensation. (fooddrink-magazine.com)